Saturday, December 6, 2008

Don't worry, you will find this interesting.

Finally, after realising that all of my friends are having their own blogs, I, as a copywriter(means having the right to "copy" others) have started my own blog. Now, since I should keep you engaged till the end, I will make sure that I talk both sense and nonsense.
Lets start with something sensible.

I wont discuss my personal life as it wont make any sense to most of you. And my professional life is a tragic one, so.....anyways perhaps you will find it interesting. I am a copywriter and I continually strive to be one. That means, I am a girl with confidence going deep inside the soil of Bharat Mata (means no confidence at all). Whenever I come up with an idea, I read it to myself many times before making it go public to my agency or my friends. I love to think whacky, but as you know, we almost end up doing the things which we don't love. So...I keep the whacky ideas to myself, revise them, make myself feel happy and then work on it again and again the next morning, to make it sound boring and a usual one (this gives me confidence to discuss it with others). But I keep myself telling that, "Koi nahi tu atleast whacky tareeke se soch toh sakti hai na". 

After completing my course, I was lucky enough to get an interview call from an agency where i worked as a copywriter for 6 months. Though I was new to the advertising world, i was not treated like one. All they wanted was immediate results, 20 headline options in 15 minutes and if this was not enough, there were people who mastered in creating a stressful environment for the juniors rather than mastering in creativity... my senior,(i hope he reads this), was someone you could never ever rely upon. anyways... Complaining is not my idea of discussing all this... but in this industry, be humble only to yourself, not to anyone else.

But i remember the first time my ad was executed...it was a print ad and i received a mail at night from my CD saying "put this in your portfolio, its all yours"....since i live alone, the first person to whom i showed my happiness was to myself, i jumped literally from my seat, moved around restlessly and read the mail again and again....then i called one of my dear friend and his brother and it was a celebration later on....now after 10 months, when i look at the B&W printout pinned up on my board, i feel equally happy.  

In between, after just 6 months, i had a severe dislocation in my back (which i am suffering till date), life took a dramatic turn, i left my job, and had 2 months rest. then someone called "Recession", hit the charts, and no one agreed to hire a 6 month fresher. I went back to my home, came back to try my luck and by god's grace, i got a job in a designing firm, after 3 months. Those three months were just not days, but an experience with many shades. Now i work here...a good staff, good people to work with....our clients are much more demanding than what it used to be in the earlier agency, but i love working for these people, i am learning, i am growing and at the same time something is getting added to my life...

Though i am aware that now after 2 months, i should start searching for a new job, since i want to go in hard core advertising and the work here is more of brochure kinda work. But i want to do something, give the agency something they deserve through my work for the trust they have shown in me...